The Spanish Government, led by the State Secretariat for Tourism, is forging the Spain Sustainable Tourism Strategy 2030, a national road map to address the long-term challenges of tourism. This participatory approach involves the sector and the autonomous communities, prioritizing socio-economic, environmental and territorial sustainability.
The main goal is to lay the foundations for transforming Spanish tourism towards a model of sustainable growth, whileining its global leading position. This new approach will be based on improved competitiveness and profitability, the cultural and natural values of destinations, and a fair distribution of benefits and burdens.
The Preliminary Report looks at the future challenges of the sector, the Strategy being a commitment to the Sustainable Development Goals of the United Nations 2030 Agenda.
Motivations of the Tourism Strategy
Spain, a world leader in tourism, faces profound changes and challenges despite four decades of steady growth, contributing 11.7% to GDP and employing 12.2% of the labour force. The new strategy seeks to adapt to these changes by adopting a renewed approach toining and improving the performance of the sector.
Key Principles for Sustainable Tourism
The Strategy proposes a model based on:
- Socio-economic growth: Improving competitiveness and profitability, focusing on quality and digital transformation.
- Preservation of Values: Preserving the cultural and natural heritage.
- Social Benefit: Equitable distribution of benefits and addressing rural depopulation.
- Participation and Governance: Participatory mechanisms between the State and Administrations.
- Permanent Adaptation: Ability to respond to constant change. Leadership: Consolidating Spain’s role as a global leader.
Strategic axes of the 2030 Agenda for Tourism
Five strategic axes are defined:
- Collaborative Governance
- Sustainable Growth
- Competitive Transformation
- Tourist Space Companies and People
- Product Marketing and Tourist Intelligence