Last week, the Municipality of Valencia, through its brand Valencia Turisme, participated in the Spain Tourism European Summit 2024, held in Toledo
This event, organized by Turespaña, brought together European travel agents and tour operators with the aim of enhancing the commercialization of the tourist offer of the province of Valencia in the European markets. During the events, Valencia Turisme focused on promoting the richness and diversity of its tourist offer to attract a greater number of international visitors.
The event was attended by 74 travel agents and tour operators from cities such as London, Dublin, Berlin, Frankfurt, Munich, Oslo, Copenhagen, Stockholm, Helsinki, Warsaw, Vienna, Zurich, The Hague, Brussels, Paris, Milan, Rome and Lisbon.
These tourism professionals met with 93 representatives of Spanish companies and tourist destinations, among them the representation of the province of Valencia. The meetings enabled key contacts to be established and opportunities for collaboration to be explored to boost tourism in the region.
The Spain Tourism European Summit 2024 is part of Turespaña’s strategy to promote the economic sustainability of the tourism sector through the promotion of high-quality products and services. This strategic action seeks to add greater value to the Spanish tourist offer, supporting destinations such as Valencia in their effort to attract high-value visitors and improve competitiveness in the European market.
Source: Safor Guia