Tourist destinations can use the innovative improvements provided by the metaverse, both to inspire travelers and to position destinations for a new tourist profile, according to the experts of the webinar organized by SEGITTUR.
The metaverse will never replace a real tourism experience, but it will be an instrument to improve the positioning of the destination, promotion… Such as the help that current social networks are providing.
We have an example from Benidorm with its BenidormLand, showing the public the first “metaverse” of a tourist destination in Spain.
