The tourism sector closed the year 2022 with a positive balance, experiencing an increase in domestic demand and a recovery in spending. However, tourism faces five key challenges to maintain its growth in 2023.
The first challenge is attracting qualified talent, as the sector suffers from a resource deficit due to pandemic restrictions. Companies must create attractive work environments and promote training to attract and develop the necessary profiles, especially in the field of digitalization. The second challenge is the digitalization of the customer experience. Companies must go beyond digitizing transactional processes and offer a personalized experience throughout the customer journey, adapting to their increasingly high expectations.
Sustainability becomes the third challenge, as customers demand it to be an intrinsic part of their experience. Companies must adopt sustainable practices and offer value propositions aligned with social and environmental responsibility, attracting both customers and qualified professionals. The fourth challenge involves shifting from a product-based tourism model to a customer-centric model. Companies must identify and understand the customer profiles they want to attract and offer experiences that meet their specific expectations. Lastly, differentiation becomes crucial for the future of tourism. Companies must develop differentiated value propositions to attract qualified demand and offer customized products to specific customer segments.
Therefore, tourism in 2023 faces the challenges of attracting qualified talent, digitalizing the customer experience, prioritizing sustainability, shifting focus towards the customer, and differentiating in the market. Overcoming these challenges will allow the sector to maintain its growth and success in the future.
