Technology and Tourism Competitiveness
On Thursday, November 24, in the Aula Magna of the EPSG, the Smart Tourism Conference of the Polytechnic University of Valencia will be held, which can be attended in person or by streaming. These conferences are aimed at students from the Gandía campus whose degrees are related to tourism and new technologies and to professionals related to or interested in tourism management and the implementation of new technologies in this sector.
Objectives:
The objective of this conference is to make known to the companies and professionals of our environment and to the students and teachers of the UPV the latest advances that are taking place in the area of tourism in general and in particular in the field of so-called Intelligent Tourism. For this purpose, governance experiences will be addressed in both the private and public spheres, and different technological solutions linked to the digitization of tourist destinations will be presented, analyzed and discussed.
Program
- 08:30 – 09:00
- ACREDITATIONS
- 09:00 – 09:15
- Introduction to the Conference: Fernando Boronat. Director of the Gandia Intelligent Tourism Chaire
- INSTITUTIONAL WELCOME PAPER Video
- Victor Sanchez. Acting Director of the Gandía campus Presentation
- 09.15 – 10:00
- INAUGURAL SPEECH: “How to attract technological talent to the local tourism sector” Video
- Mario Villar. Director of Tourist Intelligence of Turisme Comunitat Valenciana. Presentation
- Presents: Lluís Gaspar Miret Pastor
- INAUGURAL SPEECH: “How to attract technological talent to the local tourism sector” Video
- 10:00 – 11:00
- ROUND TABLE 1: THE MODEL OF HOTEL CHAINS Video
- Moderates: Estefanía Osorio. Academic Director Degree in Tourism.
- Speakers:
- Sustainable hotels. Jose Luis Munoz Garcia. Executive Director, Hotels HR. Presentation
- Digitization. Javier Garcia Cuenca. Vice President, Magic Costa Blanca. President of the Hotel Technological Institute of Spain. Presentation
- Circular Economy. Iker Plain. Managing Director. Gimeno Tourism and Leisure Group.
- 11:00 – 11:30
- Break – Coffe
- 11:30-12:30
- ROUND TABLE 2: SMART TOURIST DESTINATIONS Video
- Managers of some of the main destinations in the Valencian Community will present, exchange and discuss experiences on Smart Tourist Destinations. Practical cases on projects implemented in DTI CV
- Moderates: Lluís Miret Pastor.
- Speakers:
- Visit Benidorm Leire Bilbao. Managing Director Visit Benidorm. Presentation
- DTI Calp. Jose Francisco Pearls. Head of the Economic Promotion Area of the Calpe City Council Presentation
- Product Club Introducing Castellón. Javier Gallego. President. Presentation
- Gandia Town Hall. Cristina Llorca. Manager of the Gandia Tourism Sustainability Plan. Presentation
- ROUND TABLE 2: SMART TOURIST DESTINATIONS Video
- 12:30 – 13:30
- ROUND TABLE 3: TECHNOLOGICAL SOLUTIONS Video
- Technologies for the Management of a DTI. Different technological tools are explored, and the interactions between them, for the management of a DTI.
- ROUND TABLE 3: TECHNOLOGICAL SOLUTIONS Video
- 13.30-13.45
- Award ceremony for the best final degree and master’s degree projects in the field of Smart Tourism for the 2021-2022 academic year, from the Gandia Smart Tourism Chair. Video
- 13.45-14.15
- Closing: Brief presentation on conclusions and practical case DTI Gandia: Vicent Mascarell (Delegate Councilor of Turisme i Platges, Smart City and European Projects, of the Gandia Town Hall) Video
- Closing: Brief presentation on conclusions and practical case DTI Gandia: Vicent Mascarell (Delegate Councilor of Turisme i Platges, Smart City and European Projects, of the Gandia Town Hall) Video